Re: What's up next?
Are they signing petitions soon to not collect any data from users and not monetarize it towards the evil ad-buyers?
I often think why bother (the monetize, not the collection) - I recently opted out of targeted ads, and haven't noticed the ads fed to me in the browser any less relevant whatsoever.
Ad-buyers aught to consider whether in fact Google are selling them dreams of relevant targeted advertising.
Not that it matters, they've got the online advertising channel 'sewn up' - but it seems to me it's nothing more than similar to getting your ad on the most watched TV channel back in TVs prime, and not much more than that.