dissenting opinion
"Not only do Google's users inevitably end up paying higher prices for products than they need to, they are often left completely unaware that comparison shopping services even exist,"
By itself, comparing prices is useless. I do a lot of online shopping and it's mostly from companies that I know to be reliable, and particularly ones that I know will actually send me the goods in a timely manner without hassle and (sometimes considerable) extra cost. Frankly, I think comparison sites just waste my time.
Biting the hand that feeds IT
