"Put up a mast"
This reminds me of some protest that happened in Aussie once.
A telco was going to install a tower in an area due to coverage reasons, so all these locals protested about how bad it was to have a tower etc at the site. Needless to say, just about all of them took their mobiles out at some stage to check something/text/call etc. Probably will also complain to the telco about lack of coverage too.
Biting the hand that feeds IT
