Advertisers are con artists and businesses are idiots for overvaluing ads. Doesn't Facebook grossly overestimate the value of having ads on its platform? No one pays attention to them. Subliminal messaging is a gigantic crock. Obviously you need to get your name out there, but paying millions and millions for intense ad campaigns even after having established yourself is moronic.
Coca Cola is big because everyone drinks it, not because they shit out advertisements.