Reply to post: The traditional approach

Microsoft slips ads into Windows 10 Mail client – then U-turns so hard, it warps fabric of reality

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The traditional approach

I'm with Abbot Amalric when it comes to In-app advertising these days, "Kill them all! God will know his own" - if I go to a web site or open an app that wants me to view an advert before I get to see the content then I quit.

But the problem is this is everywhere these days, American Express called me about a suspicious charge on my credit card yesterday, and when I called the number on the back of my card, they wanted me to listen to an advert for a health plan before talking to a representative - I hung up - it seems it's not that important to them.

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