Reply to post: Domestic Windows - entertainment centre, marketing platform, and surveillance agent?

Microsoft slips ads into Windows 10 Mail client – then U-turns so hard, it warps fabric of reality

Long John Silver

Domestic Windows - entertainment centre, marketing platform, and surveillance agent?

Windows comes in versions tailored for category of user. That bundled in with PCs is intended for household users. It is the least configurable version. Apart from game players, these more likely anyway to opt for a more 'advanced' version, domestic users tend not persistently to deploy highly complicated and resource demanding software. Their desktops are communications centres, entertainment vectors, and devices for shopping. These users are what might disparagingly be called passive 'consumers' of 'content' and services sold or foisted upon them by others.

These days the neo-liberal mantra demands monetising every possible thing: it's a matter of principle conveniently feeding avarice. The vast bulk of the population has disposable income, sometimes not much, and collectively this amounts to a considerable sum for exploitation by others. Ill-education among the 'consuming' class coupled with, on average, quite modest per person resource to tap into, determine the nature of attempts, honest and otherwise, to part them from their money.

MS Windows for 'consumers' is, by virtue of prevalence, ideally suited to furthering several neo-liberal aims: monetisation, surveillance (by corporate entities and government), censorship and shaping opinion/behaviour, and 'crime' prevention as in curbing supposed 'theft' of so-called 'intellectual property'. So, in addition to being a tacky platform for marketing, MS Windows is well placed to attract custom from other corporate entities and government for services repressing supposedly antisocial Internet use.

Windows 10 is a qualitative change from what went before. The pre-configured default desktop makes clear the transition from general purpose operating system to entertainment centre, marketing platform, and so on. In essence, neo-liberal and other controlling agendas shall be well served by Windows 10 and later versions. All that remains is getting Apple and Google on-side. It's doubtful either would resist.

This peaceful transition to controlling the masses and ensuring such disposable income they are permitted is used 'wisely' requires no legislation. Given joint market dominance of three operating systems all alternatives can be forgotten about; this aided by gradually censoring mention of them on devices used by plebeians. There's no need to go after 'dissident' voices, these shall be able to speak only one to another. No attempt to forbid private use of VPN is necessary. Apparatus for site blocking and similar efforts to corral 'intellectual property' can be dismantled because three operating systems, with their compulsory updates, will suffice; left over nefarious activity simply isn't worth the bother of stifling.

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