Reply to post: The future of the SE

iPhone XS: Just another £300 for a better cam- Wait, come back!

simon gardener

The future of the SE

I managed to bag an iPhone SE from GiffGaff for only £199 a week before Apple culled them from their line up. Given the large discounts from retailers everywhere, I suspected that was coming.

As someone with relatively small hands I don't want a bigger phone so I was little disappointed by the fact its gone away but not particularly surprised. And here's my personal theory...

The iPhone SE was too cheap for Apple to upgrade and still make the margins they like to make, so they've taken it away from the market, leaving the iPhone 7 as the 'budget' phone at £450.

They leave the small phone off the market for long enough, about a year, that everyone gets used to the fact the £450 is the entry level iPhone price. Then they bring out a new SE , same size but with no home button and a notch with faceID on the top not at the old £350 but at the new 'low' entry price of £450 or maybe 500. Apple keep their margins and we get a small phone again.

12 months. I'm telling you. I've read the tea leaves.

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