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Microsoft slips ads into Windows 10 Mail client – then U-turns so hard, it warps fabric of reality

Lord Elpuss Silver badge

"MS will happily sling any old shit, so long as they get paid."

Ah yes, but therein lies the rub. MS will only get paid (in the long term) if the ads are somewhat successful. So trying to flog you sh*t you neither need nor want is counterproductive - hence the massive investment in AI Business Analytics.

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