I've read both the reviews and yet, mere seconds later, I couldn't tell you whether the XS or the XR is supposed to be the high end one. Yet I'm one of the very few people on this planet sad enough to actually give a shit. Apple may annoy the living crap out of a lot of people but marketing is something they have always done brilliantly. Their new ads are awful and even somebody with a general enthusiasm for this nonsense can't make head or tail of their naming.
Something is wrong.