Renaming the Internet?
For many a lay(wo)man WiFi = internets*. "I'm not getting good internet in the bathroom", "The internet is four of five but Facebook still takes ages to load!" and such is what I hear regularly even from highly educated people. Thanks to WiFi consortium I will now be asked if this or that router supports the newest internet, whether "internet 5" is enough to get good reception in the far corner of a flat I've never seen etc.
*Yes, as every "it guy for the whole family" knows, the "internet" is quite another thing from the actual Internet.