Reply to post: Re: Every supermarket does it

Cheeky cheesemaker fails to copyright how things taste

nijam Silver badge

Re: Every supermarket does it

> The large supermarkets often bring out "own brand" versions of new products, copying the product and packaging, but seldom the quality.

In my experience, own brands are usually quite easy to distinguish, but are by no means always inferior quality - surprisingly often they are are better.

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