Reply to post: Re: Every supermarket does it

Cheeky cheesemaker fails to copyright how things taste

GruntyMcPugh Silver badge

Re: Every supermarket does it

@WylieCoyoteUK

The only case against a retailer I can recall was Poundland vs Toblerone, all of the other copycat cases seem to go unpunished. I guess this is because brands know suing a supermarket chain would be be suicide, as the chain would stop stocking all the brands wares, and the brand would lose a lot of revenue. In the Poundland case, I don't think the makers of Toblerone saw a downside there.

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