"If you lived abroad and your only experience of British cheese was mild cheddar, [...]"
The "Magasin Anglais" in Luxembourg in the 1980s sold some English foods for which ex-pat EEC workers had a craving. The popular cheese was Cheddar. However - the frozen Mother's Pride white sliced bread was only bought by Americans. The Brits sensibly bought the daily fresh bread from a boulangerie.