You're dealing with marketroids & PR.
But these utterly despicable abortions of nature respond to a boss, who in turn responds to management, who in turn responds to upper management, who in turn responds to the board who in turn ...
I'm sure you get the idea.
To all these shitheads it's all about the money (moolah, dough, wonga, bread, etc.) and only about the money and up to a point in makes sense: if they do not get the results expected from them, they are out of a job.
None of these minions serving the upper echelons give a monkey's toss about what their actions mean or their consequences.
So they just do as they are told, instead of putting spokes in the wheel, like I was once told I should and was then promptly sacked.
Business ethics? Corporate responsability and accountability?
Yes, they've surely heard of all that at some time or another but these have long ago become abstract values.