Re: So not, Google
"'googleanalytics' - who needs that again?"
Google and their customers who want to sling ads at users.
True, but there are other more reasonable use cases. e.g. for someone who has built a website using AHRC funding, they really like to know how many people visit the website, from where etc. Same with local authorities justifying spend on websites - how many people actually visit them? Even businesses justifying costs to bean counters need numbers. It's not just ad-slinging.