a bit like an advert....
I see that the way the Reg is trying to get along better with apple is a whole article advert for the iPad.
You don't do things the Reg would normally do like point out that iPad sales have been slowly declining or that laptops still outsell iPads nearly 4 to 1 according to apples own chart (which doesn't include a whole load of minor sellers)
You also follow the apple line by almost forgetting the other things like the mini that may be of some interest as the updates to that actually look kind of useful.