The Coffin' Henry approach
"Now that I think about it, perhaps I should begin threatening to send these videos out myself. It could be like a protection racket. Or a kind of crowdfunded auto-boycott. Pay up or witness a middle-aged British IT journalist tucking into a bit of beef jerky! I could have a website, an e-zine and everything!"
Sir Pterry already figured that one out. "For sum money, I won't follow you home. Coff coff." Perhaps we should be thankful Discworld never developed an equivalent of the internet, or even VHS.