>Apple doesn't really care about enterprise customers - at least they don't deliberately target them
Agreed. However Apple has a 1$T market cap to look after. Unless it wants to be “tacky” and “old-economy” and issue dividends, it has to keep finding new markets.
Making cars is an expected move, and it would take off pressure, because of the scale. But it’s not easy.
Except for that, they’ve stuck their fingers in about all the usual suspects wrt to consumer gadgets.
This gradual disaffection w Windows is opening up a massive opportunity for whoever manages to take advantage of it.
Extrapolating the future from the past is not necessarily wrong but is hardly foolproof.
Biting the hand that feeds IT
