As a current Motorola phone owner/user*
I heartily applaud this. All four lines on my current plan are Motorola phones. As the family tech-support person, this will make one small part of my life a bit easier. If I wasn't already a Motorola owner/user this, for me anyway, would tip the scales in favor of becoming one.
* "Why?" you may ask. I have found certain Motorola phones to strike the perfect balance between features and price. The cameras/batteries/screens/memory/storage/etc are not the best but they ARE the best for the price I want to pay (especially considering that I must buy them four-at-a-time). YMMV, of course, but like what I get for the amount paid.