Hmm, still no popcorn icon ! This could run for a while - both Google and Facebook are defending the core of their business model here, don't expect them to do anything other than drag it out and lie about what they are doing. It's vital for them that users and non-users* don't realise or care about what's going on.
Facebook in particular treat you as a commodity to be tracked, profiled, and sold even if you don't have an account - c.f. Max Schrems case. What's more, for some of the online privacy options, you have to sign up for an account, in the process waiving your rights to privacy, in order to set the options for them to ignore.