Re: He should have simply faked his own reviews
"best way to deal with bad press is to bury it in made up "
"The Big Lie" pinciple. It's what outfits like Reputation.com reply on to "sanitise" your internet records (which brings up the point that when looking someone up, it's worthwhile going to at least page 2 or 3 of the results to see if there's a marked change in what's being said)