Back to reality...
Tim Crook cares more about the stock value of CrApple than the security of its customers, and that is a 100% bankable factually correct and provable piece of information, you can even quote me on it. You can also apply this sound reasoning to every single publically listed company on the planet
So, with that bit of reality taken care of, PR guff IS expected of CrApple and every other shareholder infested organisation out there.
Hopefully I have given some insight into this money-centric-world