Re: Unbundling the app store would have been the right solution
It's an interesting point though. If this EU competition action does go through, and device do end up being shipped in the EU without google play etc. installed, but with the option of paying the google license fee to add the functionality post purchase, what would happen?
A lot of people would probably just silently curse Samsung, Google and the EU and pay the extra money with gritted teeth. But there would be some who wouldn't want to, and by default they'd now be getting a non-googly experience. That's a market opportunity, but would developers react to it by getting their apps into the other app stores or not?
Amazon are quite happy to allow their app store to be installed on AOSP-based phones. Samsung may have next to no app store presence at the moment, but they do have the largest handset presence in Android, so having their store installed by default would give them a big leg up. If anyone stood any chance of gaining from this, it would be those two.