Re: Or the fourth option...
unfortunately... and I am no Apple lover (have never owned one, just had to work on them), Apple is in a different position as the OWNER of its own IOS, Design Process, Hardware and its own Store. Apple provides the whole experience including diagnostics and high street level hardware support solutions (no it isn't perfect - but as a long time PC(MS), Android and LINUX user I can say OUR (tech) industry needs this level of assistance for our less capable brothers and sisters - hense its (Apple) success!