yep, I remember at one stage they tried to discourage that (something about losing their trade-mark???) whilst when bing was launched, they actively tried to get people to 'just bing it".
But yeah, many (including me!) say "it's googleable" or "just google it", when i mean just-use-search-engine-of-your-choice!
Anyway, must go, the sellotape came off my biro, so now I have to hoover up the mess!