It is not hard, the EU has told Google that giving those apps for free is anticompetetive, so now they are asking money for them.
I case nobody remembers, Microsoft used to make a N version of windows version for the EU without IE and media player, maybe they still do, it is hard to tell because, after all, nobody ever bought it.
Google is likely hoping the same will happen here, worse thing that will happen in Sansumg not including their apps instead of installing both theirs and Googles'.
And besides, even if they do, instructions to install Google play in those devices will be in the internet for all to see, even with the Sansumg browser.
Well, now that I think of it the worse thing that will happen is nerds like us will end installing it in all the family devices.