OK, if you were called a rapist by the press, and it wasn't true, would you
A) prove it wrong and win, get damages, clear your name forever
B) run away forever refusing to comment, living in a single room to escape the authorities?
OUR JULES did the second.
BTW, innocent til proven guilty is a legal element - er, he's actively trying to circumvent the law. So excuse us for having a court of public opinion.