Other than some business users, phone users are not going to rush out an add an app from Slurp because it is from Slurp. Users add apps either for entertainment (games, etc.) or because they need an app for some information (local mass transit system, etc.). So this will largely be ignored by the market as it will not be terribly useful or significantly better than what they already have installed.
Many do not have a corporate supplied phone and thus will limit the amount company stuff on their phone. Certainly they (or the IT department) will limit the integration of the phone with the corporate assets.
Another Slurp half-baked marketing idea. They should be concentrating on fixing Bloat and making it a worthwhile OS to use for the masses. Instead we getting idiocies such as this or the BaaS (Bloat-as-a-Service).