Queuing is a job
Not sure how much demand there is currently, but a few years back I've certainly been in a "release day" queue. Because while there are plenty of the latest iShiny in US/EU (usually) there are more than a few people in the rest of the world who will pay 120-200% of the retail price in order to have the latest iShiny in their social group.
So own a $1000+ phone? Bah, a 200 Wileyfox or Honor does all I need. But buy an expensive phone and sell it within an hour for a 50% markup after costs? Hell yeah.