"The female consumer targeted by said retailer might be a blogger"
I swear to God this stuff - equality, equal opportunities and codes of conduct - are major overthought by critics when it's really not rocket science.
It is pretty simple. If you advertise for a role and you immediately disregard a whole gender or generation, then that's not equal opportunities - not to be confused with equal abilities.
And job opportunities and blogging... ah, you're just overcomplicating a situation to bend it into a narrative.