Re: Use your brains
I wish you'd use your brains.
You're missing the point of equal opportunities: there shouldn't be unfair barriers to people applying for a job. When there's a chance a woman would be just as good as a man – and vice versa – then discriminating at an early stage on gender is unfair.
Literally on another story about women in tech people were griping that women aren't being excluded from anything. Well, see above. It's *equal* *opportunities* to apply and be considered.
Next, you cannot compare job application barriers to retail targeting. It's apples and pears.