Re: Is it discrimination
It is still discrimination. The fact that it is financially motivated does not make it less discriminatory. Also, from the point of view of someone who has worked with women programmers in the past (and is hoping to work with them in the future), more diversity at positions traditionally dominated by men is a good thing. I do not mean "eye candy", but diversity of opinions and approaches to problem solving. Hiring managers who place such discriminatory ads are doing themselves and their employers a disservice.