Reply to post: Is it discrimination

'Men only' job ad posts land Facebook in boiling hot water with ACLU


Is it discrimination

The point of targeted ads is that they are to be shown to people more likely to click on them and go for what you are advertising. If one in 100 guys is a truck driver and just one in 1600 women is (numbers roughly correct for the US), then, since you're paying to have your job ad shown, you only pay to show it to guys, because otherwise you're wasting half of your money by paying to show the ad to people who are 16 times less likely to go for it.

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