So Apple basically told him that he should have downloaded the films to his disk when he had the chance. But does the DRM not prevent this? Only streaming is allowed right? It is a lose-lose for the guy in the case study.
For the record, I purchase and then *always* torrent a backup copy so this will never affect me. I also have very little respect for those naive people who do not. However I still find it interesting to see how much content providers will push clients until they reject them completely.
If the DRM was not there to prevent a local download, then I blame the guy for being stupid. If there was DRM preventing this then I blame Apple for being criminals (and the guy for being a mug).