What's wrong in finding a nice comfy niche and just maintaining it where it is?
- nothing. There are plenty businesses which don't need continuous growth. At the small end of the scale there are self-employed people who would rather be in control of their own time and not answerable to anyone. At the large end, some investors prefer stocks with a reliable dividend yield over growth. Underlying it all, however, is a long-term trend of increasing wealth and life expectancy across the world, so economic growth is normal. The progress that has been made is under-reported and quite staggering... if you Google the late, great Hans Rosling and watch some of his presentations you'll see what I mean.