Reply to post: This flexibility isn't so easy with eSIM...

Canny Brits are nuking the phone bundle

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This flexibility isn't so easy with eSIM...

When we go back to having the carrier uploading the eSIM profile to the handset (so you can't buy second hand and simply swap the SIM) I can see all kinds of fun and games happening again. This last happened in the analogue markets, and has been a pretty standard feature of the US market which is pretty inflexible.

eSIM, in my opinion, is a massive backward step for consumer flexibility. It has it's place, but Apple are already baking it into handsets so the next five years could change everything.

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