RE: I actually like the way you have ignored 20 years of web 'design'
A chap I knew made a fair amount of money selling Supra 1200/2400 modems. He used to have adverts in the computer press which he'd just throw together. After a while he got a professional designer to do a proper job. Sales plummeted.
"If it ain't broke don't fix it"
F. Flintstone Senior (1000BCE)