The UK government has said the NHS should be "fairly rewarded" by private firms that slurp patients' data.
Seems reasonable. And a fair reward should be a nice, comfy cell with potential for early release, if the NHS executive volunteers for an exciting new research study. Or as Google's Red Queen would no doubt say "You're all going to die down here."
Yes, the NHS may have lots of potentially lucrative data, but it's our confidential, and sometimes proprietary data. Given past shenanigans with drug companies milking patients with unusually lucrative medical conditions, there needs to be carefully informed consent to make sure it's not just the NHS or the drug companies that benefit, but everyone. I guess some form of GNU licence could work.
This is after all the same NHS that charges £8.80 for drugs that may cost <20p..