Re: How about...
"It will set guidelines on how patient data is to be protected and include 10 commercial principles detailing how companies should work with the health sector, and what the NHS expects in return, for instance discounted access, equity or royalty schemes."
The above sentence makes it abundantly clear the gov' doesn't give a rats about the providers and owners of this data.
First it is only setting guidelines not regulations.
The principles are commercial not concerned with individual privacy.
What is the NHS getting out of it, not what benefit is there for the patients.
When will it get to the point where your treatment will be limited because the data has no value? You're no longer a patient you are an NHS product.