'New ways to maximise advertising revenue. Whether users like it or not'
Welcome to Phase-2 of 'closing the loop'. 1. Phase-One: Ad-Targeting. Phase-Two: Hoovering up credit-card / financial-transactions / patient-health info. Phase-Three: Intrusive involvement in every single event or transaction in people's lives: Big-Data - AI -Algo - Automation etc etc.
Does your child get to have the surgery they need? Do they get a place on the college course they deserve? Do they get the job they wish for? Do they get the loan to buy that dream home? Who can they date? Do they get arrested because a pre-crime system keeps flagging them up in error etc...
Google & Mastercard Cut a Secret Ad Deal to Track Retail Sales