Re: Cost does not justifiy Value
"If Tesco or British Gas had a similar market share and chose to extract a similar margin"
They can't because of the competition not the authorities. If Tesco hikes its prices it looses market share to Aldi etc. The problem here is that there isn't any competition. The only source of Apple apps is Apple and Android fares little better, so it should be something for the competition authorities. Rather than reducing their margins it could be addressed by forcing them to open their phones to third party stores, unfortunately that would lead to security concerns, but it would end ridiculous margins.