Re: Why does Apple want eSIMs?
"Now they're well known as ..well, a phone brand... so the more customers who can use their device the better."
But the best way to do that is to find a way to have universal LTE frequency support, supporting ALL FDD and TDD LTE Bands so that they can truly be used anywhere in the world, regardless of the operator and the frequencies used (case in point: it's tricky to buy a US phone that works well internationally or vice versa because the frequencies they use are often mutually exclusive, for reasons predating LTE). Then they won't need an eSIM or anything of the sort: just pop in a SIM, ANY SIM at all and it just works: first time every time. That's the kind of ease of use the late Steve Jobs would be crowing about.
Biting the hand that feeds IT
