Re: Forget the geeky stuff, sort out the user experience.
"Why does everything have to be an effing "experience" these days"
This reminds me of a light bulb joke:
Q. How many 'Silly Valley' residents does it take to change a light bulb?
A. Three. One to actually change the bulb, and 2 to "share in the experience"
And I bet I answered your question, too.