Re: 'Why does it do that? Because it is worth a lot of money to Google'
"Tech companies will likely do the maths on GDPR sanctions to see which problematic features are so profitable that they can afford to keep them running - or at least eat a one-time fine as an experiment in testing the EU"
One thing about Google is that it's diverse enough to land itself with several fines for offences in different lines of business. As more countries enact similar legislation businesses could also find themselves paying fines for the same behaviour but in relation to different groups of protected citizens.