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For all the excitement, Pie may be Android's most minimal makeover yet – thankfully

Charlie Clark Silver badge

so an OTA update that gives the user "a whole new phone" may make them less likely to buy a new one

Not so sure about that. Firstly, I don't think the majority of phone users really care about OS updates. On IOS they don't really have a choice and Android they rarely see them or do anything about them — based at least from what I've seen. But, there is a potential for brands that do promise to provide regular security updates, which is a signal that at least some of the market might respond positively to: "Brand X promises to provide security updates…" This might affect the decision of the next phone to buy but is not a reason for buying a new phone. As soon as getting a new phone is decoupled from contract renewal, as it is for an increasing number of people: which phone to get becomes whether to get a new phone at all. When it is time to get a new phone other factors such will feature, for example, even bigger screen or services bundled (Netflix of Sky for a year, etc.)

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