Make life easier = tied in to google
What if I didn't use Lyft. Would I be able to specify Uber, or my local taxi company?
What if I don't want the thing suggesting a new way to work, or what to try in my lunch box?
The problem I have with this, is that instead of letting me live my life, these technologies risk tying me into google's partners for services and interfering with my life, instead of letting me live it.
Obviously, the devil's in the details as to how much of this stuff can be turned off, of course. But I'm very sceptical.