ASP is an Egyptian snake or Average Selling Price. NAND is a first name in India or logic element that only outputs false when all the inputs are true: x nand y equals not (x and y). Flash can be made out of NAND or NOR gates. NOR flash has better endurance but NAND flash has a much lower price/bit. 10% drop QoQ means something will be 0.9 times what it was three months ago - misinterpreting that is a bit of a stretch. 3Q18: third quarter of 2018.
So Mr Nand Flash from India has a pet Egyptain snake that will slowly climb down a tree in the second half of this year.