Re: Amazon is in my good books
What Amazon has and I mean retail arm is an enormous amount of customer trust gained by experience. Its kinda sad that in eCommerce you great simply by delivering what you promised, when you promised and compensate customers without making them hop extra hoops when you failed either of the first two.
This trust is a huge thing and gives them enormous revenue opportunities going future. ECommerce accounts still only 10% of the total retails dollars but growing at 17% space.
This growth is also accelerating. If Amazon can keep even close to their current market share they will be absolutely gigantic company once eCommerce hits 50% of the retail and that day will come. While not as dominant in Europe Amazon takes 0.4 dollars for each dollar spent on eCommerce in North America.