They're still at it!
In France Phillips & Co (and they all do it), have the simple solution to give the same model a slightly different model number to every different distributor and which of course by coincidence have the same price. You look up say a LG washing machine on the manufacturer's web page then you find that stores like Darty, aka Currys etc, do not have the exact model number but at that price there happens to be a similar model from the same manufacturer.
Wonder if the EU will ever decide to investigate such practices?
Biting the hand that feeds IT
