Reply to post: Re: ?WTF?

From toothbrushes to coffee makers to computers: Europe fines Asus, Pioneer, Philips for rigging prices of kit

Anonymous Coward
Anonymous Coward

Re: ?WTF?

"If a reseller is selling at a lower price, that is surely coming from the resellers cut, not from the manufacturers. So why should the manufacturer care?"

Public perception. Sometimes, it's a bad thing for your product to be cheaper than a competitor, as the consumers perceive it to be inferior. For instance, I have seen a $1,000 pair of headphones referred to by an audiophile as "they're too cheap to be any good". Probably only really applies to manufacturers who want to be seen as "luxury" or "premium" manufacturers (so, possibly Marantz out of the list), but ...

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